Amazon and Google fight crucial battle over voice recognition | Technology | The Guardian

The retail giant has a threatening lead over its rival with the Echo and Alexa, as questions remain over how the search engine can turn voice technology into revenue

Fuente: Amazon and Google fight crucial battle over voice recognition | Technology | The Guardian


Google’s ad tracking is as creepy as Facebook’s. Here’s how to disable it | Technology | The Guardian

Google in June deleted a clause in its privacy settings that said it would not combine cookie information with personal information without consent

Fuente: Google’s ad tracking is as creepy as Facebook’s. Here’s how to disable it | Technology | The Guardian


The algorithms using data to suggest your next purchase – FT.com

Recommendation engines help Amazon to suggest books you might like, Linked­In to flag up jobs you could apply for and Facebook to suggest friends to contact. They also make proposals for the 125m hours of films and television that users of online streaming service Netflix watch every day.

Fuente: The algorithms using data to suggest your next purchase – FT.com


Facebook reacciona ante los bloqueadores de publicidad » Enrique Dans

La reacción de Facebook ha sido tan sencilla como eficiente: hacer indistinguible el HTML de su publicidad del de su contenido orgánico, lo que impide que los bloqueadores la identifiquen como publicidad y puedan bloquearla. Una manera de forzar a sus usuarios a que vean publicidad haciendo que las estrategias utilizadas por los bloqueadores no funcionen, porque los anuncios aparecerán disfrazados como contenido y serán indistinguibles de este a efectos de código.

Fuente: Facebook reacciona ante los bloqueadores de publicidad » Enrique Dans


Los nerds: el nuevo desafío para las empresas publicitarias  – El Mostrador

Mientras los dólares de publicidad se trasladan de los viejos medios a la web y las compañías tratan de modernizarse para evitar verse afectadas, la distinción entre marketing y tecnología se está desdibujando.

Fuente: Los nerds: el nuevo desafío para las empresas publicitarias  – El Mostrador


Major sites including New York Times and BBC hit by ‘ransomware’ malvertising | Technology | The Guardian

Adverts hijacked by malicious campaign that demands payment in bitcoin to unlock user computers

Fuente: Major sites including New York Times and BBC hit by ‘ransomware’ malvertising | Technology | The Guardian


After its Superfish was caught, Lenovo might actually get bigger | Technology | The Guardian

After its Superfish was caught, Lenovo might actually get bigger | Technology | The Guardian.

Lenovo laptopThe Lenovo G570 laptop: the Windows PC market is undergoing a comprehensive squeeze, both in units and margins.

Lenovo’s stated intention to stop installing third-party apps on its PCs in the near future could have a dramatic effect on the PC industry, perhaps driving smaller rivals out of business altogether. Already the world’s biggest PC company, both by revenue and unit shipments, Lenovo could actually get bigger because it got caught.

In case the first part passed you by, Lenovo was discovered in late February to have been pre-installing an app called Superfish on its consumer PCs between October and December 2014. Superfish, it breezily declared, would help you by offering “suitable ads”. It did this by interposing its secure certificate into any secure SSL connections you made – to Google, a shopping site, your bank – and watching what was transmitted. If it saw something ad-like, it could replace that with its own Superfish-supplied ad.

Security specialists rapidly realised that Superfish and its SSL-grabbing ways were extremely bad news that could leave you open to “man in the middle” attacks by sites using the same certificate as Superfish. One expert showed his personal server pretending to be the Bank of America and getting a thumbs-up from his machine’s browser.

So Lenovo recanted, ate humble pie, and declared it wouldn’t pre-install any more– apart, that is, from “security software” (which you can take to mean products like McAfee’s Antivirus and their ilk) and Lenovo’s own applications.

You might wonder why Lenovo did this in the first place. Simple: Superfish and another app, called Pokki, and some others, paid Lenovo to be pre-installed, so they could benefit from access to users. Lenovo benefits from their money – and with margins in the consumer PC business wafer-thin, it wanted that badly. In the fourth quarter of 2013 its entire PC business had operating margins of 3.3%; in the fourth quarter of 2014 it was 5.3%.

That’s ahead of the rest of the PC market, which has wallowed around an average of between 2% and 4% since 2007, according to financial data from the five main Windows makers (Lenovo, HP, Dell, Asus and Acer). The violence of the market persuaded Dell to take itself private in October 2013, so its financial results since then are not available, but it often used to show zero profit or a loss in its consumer business. The rest aren’t doing much better, and the big five have 67% of the Windows PC market, and probably even more of the profit (because they get economies of scale).

The Windows PC market (ie, ignoring Apple) is undergoing a comprehensive squeeze, both in units and margins. With 1.5 billion PCs worldwide, and tablets and smartphones vying for purchases, the business has become a replacement market, and slowing. Consumers tend to buy a Windows PC on price, as there are few distinguishing features (beyond high-end Ultrabooks or 2-in-1s with detachable keyboards). That makes it a vicious, low-margin business.

If Lenovo’s “no bloatware” idea becomes popular, it will slice dollars per PC off its profitability – but also others’. For instance, Acer also installs Pokki. The other day someone complained to me that Pokki was slowing up their new Acer machine. Given the choice next time between a “clean” Lenovo and Acer, what might they take?

But can Acer afford to drop Pokki? Its operating profit has bumped around close to zero for some time. Without -installs, what happens to its PC profits? And then what happens to its PC business? I’m sure Lenovo would be happy to take up the slack in any market Acer withdraws from. From bad guy to humble pie to winner.


Hackers take down Lenovo website – FT.com

Hackers take down Lenovo website – FT.com.

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February 26, 2015 2:45 am

Hackers take down Lenovo website

 

A pedestrian walks past the Lenovo Group Ltd. flagship store on Qianmen Street in Beijing, China, on Tuesday, Nov. 11, 2014. Lenovo Chief Executive Officer Yang Yuanqing has expanded in computer servers and mobile phones, including the $2.91 billion purchase of Motorola Mobility, to help combat a shrinking personal-computer market. Photographer: Tomohiro Ohsumi/Bloomberg©Bloomberg

Lenovo’s website has been hacked, less than a week after the personal computer maker was forced to disable controversial software that left users of its laptops vulnerable to cyber attacks.

On Thursday, the group – the world’s largest PC manufacturer by unit sales – said that users trying to visit its website had been redirected to another site by hackers.Hacker collective Lizard Squad had claimed credit for the attack via Twitter, where it also posted internal Lenovo e-mails discussing Superfish, the advertising software that the PC maker disabled on its products last week.

Lizard Squad has previously claimed credit for cyber attacks on Sony’s PlayStation network and Microsoft’s Xbox Live network. On Thursday, it also boasted of an attack on Google’s Vietnamese website.

Lenovo said it had taken its website down and was also investigating “other aspects” of the attack.

Later on Thursday morning, visitors to lenovo.com on Thursday morning received a message stating: “The Lenovo site you are attempting to access is currently unavailable due to system maintenance.” It was restored on Thursday afternoon.

Last week, Lenovo acknowledged that its consumer division had sold laptops pre-installed with controversial advertising software called Superfish that potentially left its computers open to being hacked. It said it had stopped installing Superfish on new units in January and disabled the software on existing machines.

Computer experts had warned of a security hole in the software that hackers could exploit to eavesdrop on a user’s web-browsing behaviour.

 


Lenovo admits to software vulnerability – FT.com

Lenovo admits to software vulnerability – FT.com.

 

Last updated: February 19, 2015 7:00 pm

Lenovo admits to software vulnerability

 

Lenovo Group Ltd. signage is displayed near laptops in an arranged photograph at a Lenovo store in the Yuen Long district of Hong Kong, China, on Friday, May 23, 2014. Lenovo, the world's largest maker of personal computers, reported a 25 percent jump in fourth-quarter profit as its desktop models and mobile devices gained global market share. Photographer: Brent Lewin/Bloomberg©Bloomberg

Lenovo, the world’s largest computer manufacturer by unit sales, has been forced to disable controversial software that left users of its laptops vulnerable to hacking attacks.

The software Superfish, which was pre-installed on Lenovo’s devices, was billed as a free “visual search” tool. But Lenovo used it to inject adverts into web pages.

More controversially, however, computer experts have discovered that Superfish contains a major security hole that hackers can potentially exploit to eavesdrop on a user’s web-browsing behaviour.

Users have been raising concerns about Superfish on Lenovo’s own online forums since September, complaining that the software is putting additional advertising into web pages without their permission.

Computer manufacturers often pre-install so-called “adware” into their laptops and PCs in exchange for payment by the software makers, which in turn make money from advertisers.

Lenovo said its customers were given a choice about whether to use the product.

However, Graham Cluley, an independent security expert, said the way in which Lenovo had installed the adware was “cack-handed, and could be exploited by a malicious hacker to intercept the traffic of innocent parties”.

While there is no evidence that hackers have exploited the vulnerability, Mr Cluley said: “If you have Superfish on your computer you really can’t trust secure connections to sites any more.”

 


Revelan que empresas pagaron a Adblock Plus para que muestre de todas formas sus anuncios – BioBioChile

Revelan que empresas pagaron a Adblock Plus para que muestre de todas formas sus anuncios – BioBioChile.


Ad Block Plus

Ad Block Plus

Publicado por Christian Leal
Con más de 300 millones de usuarios, sin duda Adblock Plus se ha convertido en la solución más utilizada en el mundo para ocultar los avisos publicitarios de la web. Y por lo mismo, también en la pesadilla de los anunciantes y editores de sitios de noticias.

Pero al parecer, un grupo de empresas de tecnología encontraron una forma de tentar al software bloqueador para que traicionara la confianza de los usuarios. Esto porque según documentos revelados por el diario estadounidense Financial Times, Adblock Plus recibió una cantidad no determinada de dinero para hacer la vista gorda con los anuncios de Google, Amazon, MicrosoftTaboola.

Las miradas apuntan a la empresa alemana Eyeo GmbH, responsable de la polémica extensión, la que desde la versión 2.0 del programa permite visualizar anuncios que cumplen con estrictos estándares que les permiten ser calificados como “aceptables“. En un inicio este plan se anunció como gratuito, pero posteriormente la firma indicó que debido al “esfuerzo” que involucra gestionar esta lista, exigirían pagos a lo que consideran “grandes empresas”.

Por esto en diciembre recién pasado, los anunciantes franceses junto a editores de contenidos agrupados en la GESTE, anunciaron que se querellarían en contra de Eyeo GmbH acusándola de cobrar a las empresas para que sus anuncios pudieran visualizarse, asegura el medio de tecnología británico The Register.

Según Adblock Plus, sólo un 25% de los usuarios está totalmente en contra de los anuncios publicitarios en la web. Además indica que si bien los usuarios verán los avisos “aceptables” por defecto, podrán cambiar la configuración del programa para bloquearlos totalmente si lo desean.


Así es Ello por dentro, la red social en la que quieres entrar y no sabes por qué >> Verne >> Blogs EL PAÍS

Así es Ello por dentro, la red social en la que quieres entrar y no sabes por qué >> Verne >> Blogs EL PAÍS.

Por: Guillermo López 27 de septiembre de 2014

Así es Ello por dentro, la red social en la que quieres entrar y no sabes por qué

Invite

Es posible que en los últimos días te hayas cruzado en la red con el nombre de una nueva red social, Ello.co, acompañado de frases del estilo “Facebook, se te va a acabar el chollo”, “La red social alternativa sin publicidad y que no va a vender tus datos” o similares. Aunque no se sabe muy bien la razón de su repentina popularidad, en las últimas horas los “early adopters” están protagonizando una fiebre por conseguir una invitación que recuerda a la que ocurrida en su momento con Diaspora, Wave, Yo y otros muchos servicios. El martes Ello llegó a las 4.000 peticiones de registro por hora, según sus fundadores. Para cuando acabó el día, 31.000 personas querían entrar en la red cada hora.

Facebook adoptó recientemente una política de nombres reales que obliga a los usuarios a estar registrados con su nombre legal. En el caso de algunos drags y transexuales esto entra en conflicto con el nombre con el que se identifican, y se han llegado a dar casos de cuentas suspendidas por este motivo. Aunque Facebook ya ha reactivado algunas de las cuentas afectadas, no ha cambiado la política. Este podría ser el detonante de una migración de miembros de la comunidad LGTB a Ello, red que permite registrarse con el nombre que uno quiera.

Con la popularidad han llegado a Ello las críticas, como la que se preguntacómo los inversores de la empresa van a recuperar su dinero si no se contempla la publicidad ni se va a comerciar con los datos personales.


The Internet With A Human Face – Beyond Tellerrand 2014 Conference Talk

The Internet With A Human Face – Beyond Tellerrand 2014 Conference Talk.

by

maciej-ceglowskil

Maciej Cegłowski

This is the text version of a talk I gave on May 20, 2014, at Beyond Tellerrand in Düsseldorf, Germany.

  1. INTRODUCTION
  2. THE INTERNET REMEMBERS TOO MUCH
  3. THE WEB HAS A CENTER
  4. EVERYONE IS SPYING
  5. THE FOUNDATIONS ARE ROTTEN
  6. REGULATE
  7. DECENTRALIZE
  8. DE-AMERICANIZE
  9. CONCLUSION

INTRODUCTION

Marc [Thiele] emailed me a few weeks ago to ask if I thought my talk would be appropriate to close the conference.

“Marc,” I told him, “my talk is perfect for closing the conference! The first half is this incredibly dark rant about how the Internet is alienating and inhuman, how it’s turning us all into lonely monsters.”

“But in the second half, I’ll turn it around and present my vision of an alternative future. I’ll get the audience fired up like a proper American motivational speaker. After the big finish, we’ll burst out of the conference hall into the streets of Düsseldorf, hoist the black flag, and change the world.”

Marc said that sounded fine.

As I was preparing this talk, however, I found it getting longer and longer. In the interests of time, I’m afraid I’m only going to be able to present the first half of it today.

This leaves me with a problem of tone.

To fix it, I’ve gone through the slides and put in a number of animal pictures. If at any point in the talk you find yourself getting blue, just tune out what I’m saying and wait for one of the animal slides, and you’ll feel better. I’ve tried to put in more animals during the darkest parts of the talk.Look at this guy! Isn’t he great?

Snowden leaks derail Oracle’s Hollywood dreams – FT.com

Snowden leaks derail Oracle’s Hollywood dreams – FT.com.

 

A still from the movie 'Jack Ryan: Shadow Recruit'©Larry Horricks/Paramount

A still from the movie ‘Jack Ryan: Shadow Recruit’

The fallout from Edward Snowden’s revelationsabout the National Security Agency has reached Hollywood after Oracle asked for its brand to be scrubbed from a new film about spies and espionage.

Oracle, the database software group, had originally paid to have its brand prominently featured in Jack Ryan: Shadow Recruit, which stars Chris Pine and Keira Knightley — just one of the many product placement deals that have become increasingly lucrative for Hollywood studios.

The request for its brand to be erased was made in the final stages of the film’s editing. Oracle declined to comment on why it asked to be taken out of the film, which was released in the US last month.

 


Facebook lanzará avisos publicitarios en perfiles de usuarios – BioBioChile

Facebook lanzará avisos publicitarios en perfiles de usuarios – BioBioChile.

 

David Cortés Serey | Agencia UNODavid Cortés Serey | Agencia UNO
Publicado por Gabriela Ulloa | La Información es de Agencia AFP

Facebook lanzará esta semana la venta de espacios publicitarios en las páginas personales de sus usuarios, informó el martes The Wall Street Journal (WSJ).

Según el diario estadounidense, que cita una fuente no identificada cercana al proyecto, estos espacios se lanzarán de forma automática cuando el usuario consulte su perfil, ya sea en una computadora o en un teléfono inteligente.

Se espera que la red social anuncie su plan el martes para que entre en vigor el jueves, dijo el Wall Street Journal, y agregó que el primer spot será un trailer del film de ciencia ficción “Divergent”, que se estrenará en el primer semestre del año que viene.

El lanzamiento de estos espacios publicitarios fue pospuesto varias veces en los últimos meses por temor a que provocara una pérdida de usuarios, según el diario. Otra de las preocupaciones eran las fallas técnicas, agregó el WSJ, agregando que la última semana se hicieron pruebas al respecto.